The Rise of the Blockbuster and Its Posters: A Visual History of Hollywood’s Biggest Hits

The term "blockbuster" has become synonymous with summer movie season and record-breaking box office numbers. But where did this phenomenon come from, and how did it shape the landscape of film advertising, particularly movie posters? This post delves into the rise of the blockbuster and explores the evolution of its iconic posters.

What is a Blockbuster?

Originally, "blockbuster" referred to a powerful bomb capable of destroying an entire city block. In the film industry, it signifies a movie that achieves widespread popularity and significant commercial success, often generating massive revenue and cultural impact.

The Genesis of the Blockbuster Era

While earlier films achieved substantial success, the modern blockbuster era is often traced back to Steven Spielberg's Jaws (1975). Its innovative marketing campaign, wide release strategy, and gripping narrative captivated audiences, setting a new standard for film marketing and box office returns. This success paved the way for other high-concept films with broad appeal.